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UK Kidswear Market Report

UK Kidswear Market Report

A data-led look at where UK kidswear is heading — and how brands can stay ahead

Jan 30, 2026
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Trend reports
Escaping Through Fashion: Introducing a New Series

Escaping Through Fashion: Introducing a New Series

Exploring how niche fashion aesthetics, or “cores”, express a shared desire for comfort, control, and emotional escape in an increasingly overstimulated world.

Jan 30, 2026
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Castlecore and the Rise of Fantasy-Driven Fashion

Castlecore and the Rise of Fantasy-Driven Fashion

Castlecore emerges as one of 2025’s most compelling trends, blending medieval romance with modern styling across luxury and mass retail landscapes.

Jan 30, 2026
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Trend reports
Losercore and the Rejection of Curation

Losercore and the Rejection of Curation

Losercore reshapes 2025 fashion through awkward nostalgia and self-aware styling, signalling a growing embrace of imperfection and anti-aesthetic expression.

Jan 30, 2026
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Trend reports
Bag Charms: Fashion’s Smallest Tool for Self-Expression

Bag Charms: Fashion’s Smallest Tool for Self-Expression

Bag charms move beyond novelty to become key symbols of personal expression, redefining how accessories communicate identity in 2025 and beyond.

Jan 30, 2026
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Trend reports
Three Trends Defining Men’s Outerwear This Season

Three Trends Defining Men’s Outerwear This Season

Men’s outerwear this season balances military precision with oversized ease, as designers rethink function through contrasting proportions and silhouettes.

Jan 30, 2026
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Trend reports