Understand how competitors are pricing, positioning, and evolving their assortments to make more confident product and range decisions.
Built for fashion teams who need a clear, up-to-date view of competitor assortments, pricing, and product direction to plan with confidence. ---
Fashion teams often lack a structured, current view of competitor activity, making it difficult to understand how similar brands are pricing, ranging, and evolving their products over time. As a result, decisions are based on partial audits, outdated snapshots, or intuition rather than evidence.
Competitive Intelligence uses AI to continuously monitor competitor assortments, pricing, and product attributes across markets. Instead of static audits, teams get a living view of how competitors are actually operating, presented in a way that supports everyday design, merchandising, and buying decisions.
Competitive Intelligence turns fragmented competitor data into a clear, comparable view of the market. By tracking products, prices, and assortment structure over time, teams can understand how competitors are positioning themselves and where opportunities or risks are emerging.
Enstyle continuously captures competitor products across categories, including silhouettes, materials, colours, and key attributes, keeping assortment data current.
AI organises products into comparable groups, allowing teams to see how competitors structure ranges, price ladders, and depth by category.
Teams can quickly see where the market is saturated, where competitors are shifting, and where clear gaps or pricing pressure exist.
Competitive Intelligence gives teams concrete abilities to understand competitor behaviour in a structured, comparable way. These capabilities help designers, merchandisers, and buyers see how similar brands are actually operating in the market and make better-informed product and pricing decisions.
See how competitors build their ranges by category, silhouette, and depth, helping teams understand assortment strategies rather than isolated products.
Compare similar products across brands to understand differences in design, materials, and pricing without manual benchmarking.
Identify where categories or price points are crowded and where there is white space that competitors are not addressing.
Track how competitor assortments and pricing change over time, helping teams spot strategic shifts early rather than reacting late.
A growing collection of articles, newsletters, Threads, Wraps, product updates, and case studies — focused on how collections are planned, decisions are tested, and lines improve over time. Made for designers and merchandisers who want clear thinking, not noise.
