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As overconsumption weakens fashion’s emotional value, identity shifts toward the maker economy, slow fashion, and more meaningful personal connections.

FW26 sees utilitarian and playful aesthetics converge, with accessories acting as the connective layer between function, humour, and self-expression.

SS26 menswear moves away from authoritarian codes, embracing colour, comfort, and playful reinterpretations of uniform dressing.

This escapism report explores how symbols, charms, and digital spirituality are reshaping fashion, identity, and emotional expression.

As rest and readiness converge, athleisure evolves into fashion’s foundation, driven by shifting lifestyles, data-backed demand, and cultural change.

De-Influenced Girl Summer reflects Gen Z’s retreat from algorithm-driven aesthetics, prioritising self-direction, authenticity, and emotional clarity.