RESOURCE HUB

Fashion trend, planning, and Al insights for fashion teams

Articles and research on fashion trend analysis, assortment planning, and AI-supported decision making. Written for designers, merchandisers, buyers, and leaders who want to understand how fashion decisions are made, tested, and improved in practice.

UK Kidswear Market Report

A data-led look at where UK kidswear is heading — and how brands can stay ahead

Jan 30, 2026

Trend reports

Identity in the Age of Overconsumption

As overconsumption weakens fashion’s emotional value, identity shifts toward the maker economy, slow fashion, and more meaningful personal connections.

Jan 30, 2026

Trend reports

ENSTYLE MONTHLY THREADS

Stay ahead of fashion shifts

A monthly thread on fashion trends, planning insight, and how AI is shaping design, merchandising, and buying decisions. Written for fashion teams who want clarity, not noise.

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One thread per month. No spam. Only relevant insight.

Latest articles

UK Kidswear Market Report

A data-led look at where UK kidswear is heading — and how brands can stay ahead

January 22, 2026

Trend reports

Escaping Through Fashion: Introducing a New Series

Exploring how niche fashion aesthetics, or “cores”, express a shared desire for comfort, control, and emotional escape in an increasingly overstimulated world.

April 24, 2025

Newsletters

Castlecore and the Rise of Fantasy-Driven Fashion

Castlecore emerges as one of 2025’s most compelling trends, blending medieval romance with modern styling across luxury and mass retail landscapes.

May 1, 2025

Trend reports

Losercore and the Rejection of Curation

Losercore reshapes 2025 fashion through awkward nostalgia and self-aware styling, signalling a growing embrace of imperfection and anti-aesthetic expression.

May 8, 2025

Trend reports

Bag Charms: Fashion’s Smallest Tool for Self-Expression

Bag charms move beyond novelty to become key symbols of personal expression, redefining how accessories communicate identity in 2025 and beyond.

May 15, 2025

Trend reports

Three Trends Defining Men’s Outerwear This Season

Men’s outerwear this season balances military precision with oversized ease, as designers rethink function through contrasting proportions and silhouettes.

May 22, 2025

Trend reports