Reports

"A data-led look at where UK kidswear is heading — and how brands can stay ahead"

"Castlecore emerges as one of 2025’s most compelling trends, blending medieval romance with modern styling across luxury and mass retail landscapes."

"Losercore reshapes 2025 fashion through awkward nostalgia and self-aware styling, signalling a growing embrace of imperfection and anti-aesthetic expression."

"Bag charms move beyond novelty to become key symbols of personal expression, redefining how accessories communicate identity in 2025 and beyond."

"Men’s outerwear this season balances military precision with oversized ease, as designers rethink function through contrasting proportions and silhouettes."

"As overconsumption weakens fashion’s emotional value, identity shifts toward the maker economy, slow fashion, and more meaningful personal connections."

FW26 sees utilitarian and playful aesthetics converge, with accessories acting as the connective layer between function, humour, and self-expression.

"SS26 menswear moves away from authoritarian codes, embracing colour, comfort, and playful reinterpretations of uniform dressing."

"This escapism report explores how symbols, charms, and digital spirituality are reshaping fashion, identity, and emotional expression."

"As rest and readiness converge, athleisure evolves into fashion’s foundation, driven by shifting lifestyles, data-backed demand, and cultural change."

"De-Influenced Girl Summer reflects Gen Z’s retreat from algorithm-driven aesthetics, prioritising self-direction, authenticity, and emotional clarity."

"Women’s FW25 outerwear focuses on longevity and utility, shaped by evolving silhouettes, material choices, and cultural shifts toward intentional dressing."